For Merchants

Who are we?

Project Einstein, Inc. is an internet startup that was founded at MIT and participated in the Summer@Highland program at Highland Capital Partners in Silicon Valley. We launched hiscatalog.com at TechCrunch50 in September 2008.
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What is our mission?

Our mission is to eliminate the hassle of shopping for men's clothing by delivering personalized recommendations and style advice.

Who are you?

A merchant of men's apparel with an established e-commerce presence.

How do we work together?

Today we are primarily collaborating through an affiliate model. We can consume data feeds that describe your inventory and plug them into our recommendations engine. When our users click on a purchase link, they will be directed to your site to fulfill the order.

What is our value proposition for you?

As the Wall Street Journal reported on March 13, 2008,

"This group is a retailer's dream: When shopping online, they spend more, make snap decisions -- and return less stuff. Who are these desirable shoppers? Men."

Unfortunately, market research suggests that apparel merchants are struggling with customer retention in the male segment. Our goal is to help with this problem by enabling a more personalized form of online shopping.

Our solution leads to frequent repeat visits that result in purchases and larger basket sizes, therefore increasing sales for our merchant partners. Our customer advocacy position reinforces customer loyalty with brands. Additionally, we expect our personalized recommendations to improve conversion by as much as 10%.

More information?

We'd be happy to share more information with you and we look forward to a fruitful partnership. Please contact us at partners@projecteinstein.com with any inquiries.