About Us
The Problem
At Project Einstein, we think the men's clothing market is underserved. Most men would rather wear clothes that are noticeably worn than face the hassle of shopping at the mall. But shopping online still lacks reliability - how can men know that what they purchase will actually look good on them?
Our Solution
We are revolutionizing the experience of buying men's clothing. Our users don't like to shop, so we make it easy for them to find clothes that fit their size and style best. Our core offering includes:
No more guessing on clothes!
Our proprietary recommendations technology, DeepCatalog, combines expert style rules with collaborative filtering to provide the best recommendations for our users.
More trustworthy sizing - We store our users' sizes for their favorite brands and help them reliably choose sizes for new brands.
The personal touch - Stop searching and browsing for clothes! At Project Einstein, we give you a Personal Catalog that shows you the articles of clothing you will like best. These include items similar to ones you have bought before as well as items we think fit your style.
What do you wear for a cocktail party?
Our stylists know the answer and will help you find clothes that are appropriate for the occasion while still making you look great.
Users who are hoping to upgrade their personal look will find what they need at Project Einstein. Our stylists have carefully designed the rules of style, color, and form that make up the DNA of our recommendations.
Making it all fit together
Each item we recommend to you will be specifically chosen to work well within an outfit and your overall wardrobe, and we always put your favorite brands first.
Look for the orange arrow!
If it's time to branch out of your normal style, try our visual discovery tools. When you click on the orange arrow, we serve you recommendations for items we might not normally show you. These new items can help you expand your look.
Since you don't know what you're looking for, we let you click through photos and tell us when you find something you like.
Use the site your way
Remember that our recommendations are always updating as we learn more about you. Use visual discovery when it's time to find something new, personal catalog for something reliable, and style advice when you need help constructing an outfit.
The company was founded at the MIT Sloan School of Management. In 2008, we participated in the Summer@Highland program at Highland Capital Partners in Silicon Valley. We launched hiscatalog.com at TechCrunch50 in September 2008.
